Our Story

UBU Swimwear - Our Story



UBU is a sustainable swimwear brand that focuses on uncomplicated style - functional and fashionable bikinis and onepieces that fit right, look amazing and are kind to the environment. UBU is made for the modern, conscious, active woman who wants to feel & move in comfort as much as she wants to look good and know that her swimwear was made responsibly and ethically. We have many reversible styles in both our bikinis and swimsuits, giving more choice and our bikinis are also mix & match.

You can read more about the materials we use here.


"UBU is not fast-fashion. We don’t follow trends. Our pieces are slowly-made. Our designs are timeless. Our materials are long-lasting. All of this is taken into consideration with our designs. This is why we offer reversible styles too so you get more choice and more wear options out of your swimwear. You will be wearing your fabulous UBU Swimwear for seasons and seasons to come."
- Paula, UBU Swimwear's Founder

UBU Swimwear supports Fashion Revolution's #imadeyourclothes campaign