how and why UBU came to be
UBU - The Name
Pronounced YOU BE YOU or “oo-boo” - whichever you prefer!
One of the first questions I get asked about UBU is “What does the name mean?”. I love answering this as I think it captures the whole ethos what UBU is and what I am working towards.
UBU has two meanings.
"YOU BE YOU" - I always like to encourage others to just be themselves, to "just be you"; and with UBU, I aim to give women the choice, comfort and support to allow this too.
UBU is also an abbreviated version of my favourite word since I don't know when – ubuntu - a Zulu word that does not have any direct translation into English and is more of a way of life or a philosophy. There are many translations of “ubuntu”, including “humanity towards others” & “I am because we are”. But my favourite translation has to be - “I find my worth in you, you find your worth in me”.
I believe everyone has some way to give, to help, to share; and by doing so we find a purpose. UBUNTU is a life motto and the driving force behind UBU Swimwear.
When you see the impact of our consumption choices, you cannot ignore it. For me, being a sustainable brand means a lot more than being kind to the environment. It means making responsible and conscious decisions to look after all the people who work to make our products, our environment and our communities.