UBU Swimwear | #youbeyou Body Acceptance Campaign

UBU isnt just named YOU BE YOU by coincidence. Part of the reason behind the name is that I wanted to provide swimwear that you can be comfortable enough in to just enjoy yourself. To JUST BE YOU.
But providing comfortable, functional but flattering swimwear is only one of my goals for UBU. I want UBU to promote and show body acceptance, no judgement, positivity. So in 2020, I joined together with Mary Victor, founder of The Body Within movement to create this campaign and to kick-start this awareness. Let's accept & appreciate & love who we are, where we are now. You will change & grow in many ways along your journey but coming from a place of love & acceptance, that journey will be oh so much better.
This is NOT a one-off. This is just the start. We have LOTS more coming your way.


Mila's Story

@itsmilata - Chilean born Actress, Yogi, Boxing Coach, Illustrator, Artist.


Read Mila's Story
Mary Victor, Body Acceptance advocate wearing a red two-piece bikini set from UBU Swimwear - high-waist bottoms and full coverage wide strap bikini top


@maryvictorofficial - Celebrity Makeup Artist, Model, Body Neutrality Advocate, Founder of @thebodywithinofficial.

Co-creator of the #youbeyou campaign.

Read Mary's Story


@myriad.creative - Ethical Marketer, Podcaster, Emcee and passionate advocate for womxn of colour.


Read Dimi's Story

Paula's Story

Founder of UBU Swimwear.

Lover of the outdoors, doing, planning and relentlessly asking why.

You’ll find me in my sportswear or my swimwear.

Laura's Story

"I identify a lot with the campaign #youbeyou, because my body changed a lot during the years, from size 0 to size 14 to size 4 (now), all because of my mind, now I am more secure and loving myself."

"You can see my amazing scars and my orange skin on my leg and rolls on my stomach.
That is the real me. 🤷🏻‍♀️ #youbeyou #normalizescars 🦵"